Medix Ad-Test
Medix Ad-Test is a new service to research and test advertisements prior to their launch in the media, or to assess current campaigns.
Medix Ad-Test provides both qualitative and quantitative assessments from GPs and Hospital Specialists and other healthcare professionals. Typical online sample sizes of 200-500 GPs and 50-100 Hospital Specialists offer enhanced reliability over traditional techniques.
Medix Ad-Test reliability is enhanced by normative data from a large number of advertisement tests already undertaken.
Medix Ad-Test is an ad hoc service offering immediate fieldwork with results available within 48 hours. This facility allows multi stage research from early concepts through to final testing whilst keeping within tight timelines. Respondents can be followed up after a specified period to test recall of individual advertisements and their content
Medix Ad-Test qualitative assessments are candid and forthright providing essential insights into perceptions and attitudes of respondents.
Medix Ad-Test is individually designed to meet client requirements.
Areas of research typically include:
- What are the immediate reactions to the advertisement?
- What key messages are communicated?
- How effectively is each of the key messages communicated?
- To what extent are perception statements fulfilled?
- To what extent are the overall communication objectives met?
- In what way could the visual images be improved?
- How do the advertisements compare with those for other products/ classes of drugs in the same therapy area?
- What is the likely effect on prescribing?
Methodology
Advertisements received in any electronic format are integrated seamlessly into questionnaires that are specifically designed to test effectiveness and suitability.
Advertisements are presented in rotation to avoid potential order effects where alternatives are researched. An optional “time-out” facility is available allowing advertisements to be viewed for a predetermined duration.
Doctors respond online at a time and place convenient to them with every doctor receiving the same message in a controlled environment.
Pre-coded questions are carefully viewed by respondents rather than read out by an interviewer.
Open ended results are typed and complete, yielding robust qualitative assessments, yet with the reliability of a quantitative sample.
Typical questionnaire acceptance rates of 98% avoid sampling issues associated with high rejection rates. Acceptance rates are published together with demographic details within every study.
Reports of the study findings with conclusions and recommendations are available within 5 days of the fieldwork being completed.
For further information please contact
Ross Hailstone on 01763 853303
or email: rh@medixglobal.com
