Online surveys are one of our popular quantitative tools. Our online survey software is based on a responsive system, which means it is well-suited for mobile, tablet or desktop. It also supports 28 different question types, pictures, movies and 80 different languages. Once the questionnaire has been agreed, the questionnaire is programmed into the software and tested. The survey is then live and respondents can be invited to participate. Three ways to invite participants to the survey:
• Send the link of the survey to the participant’s email
• Share the link of the survey on social networks or websites
• Paste the full screen embedded code of the survey to any website, then the survey and questions will be shown on the clients’ selected website rather than our website
Online Focus Group
The online focus group is created from a combination of MedixGlobal’s own panel of respondents and the MedixGlobal’s online capabilities. It is a modern alternative to the traditional focus group and works as a cost-effective qualitative research tool that can be used in a variety of ways:
• Stand-alone to explore issues in the same way as a traditional group.
• Combined with other research tools (qualitative or quantitative) to create a bespoke cost effective methodology when required for any specific project.
• Run as and when required to suit client needs in either of the above project situations and/or, potentially, as a subscription service that runs at intervals to allow companies to plug into issues quickly as they arise.
• Targeted at local, regional, national or international groups of respondents to be able to address a variety of questions ranging from the micro (for example, exploring local decision making issues) to the universal (for example, assessing the impact of National Strategy frameworks and policy decisions; perceptions of companies and advertising campaigns; looking at issues across a particular commercial area)
The interview is usually semi-structured. The interviewer leaves the interviewee to talk but within the frame of an interview guide. An introduction puts the respondent at ease, then it goes through precise phases, unless a projective technique is used. Some items are explored in depth, possibly through role play.
How do Telephone Interviews work?
Our research team and telephone survey unit has extensive experience of conducting telephone survey market research across a number of sectors amongst consumer and business to business audiences in both the UK and internationally. The department utilises state of the art software to allow our telephone survey market research projects to be integrated with other forms of data capture – including CAPI and online surveys for instance. Our software also allows real-time tracking of complete interviews to ensure effective and timely quota management, and to facilitate the best utilisation of available sample; whether that has been provided by the client or whether we have sourced it ourselves. In addition, we are able to provide live results to our clients as interviews finish.
Interviews are conducted by experienced telephone interviewers who have worked within the industry for a number of years and have conducted thousands of market research interviews. Recent target audiences include HR Directors for FTSE 100 companies, architects in USA, Japan, UK and Finland, and logistics managers for SMEs. We carry out telephone interviews throughout the UK and internationally – taking in to account varying time-zones, and ensuring our telephone unit is staffed at the appropriate times for every project.
Data collection for quantitative studies can also be carried out by face to face interview in which our investigators conduct at home or work.
CASI (Computer Assisted Self-completion Interview)
For face to face study, we use the method CAPI (Computer Assisted Personal Interview) method or CASI (Computer Assisted Self-completion Interview). With the CAPI method, the interviewer asks the questions and the respondent indicates the answer of their choice, which are then entered into the computer by the interviewer. With the CASI method, the respondent himself answers to the questionnaire and enters the answers in the presence of the investigator.
The face to face method provides the advantage of allowing the respondent to answer the questions of the investigator in his familiar environment. In addition, the investigator can also record non-verbal language that is not collected during studies by telephone or online. Face to face methods are used to help us to reach people who do not have internet or telephone and we could not use our other study methods. In addition to the home study, the study facing may also be performed in shops or halls.
Participants are carefully screened and recruited from the Medix Panel to ensure that they are part of the relevant target market. A group will usually consist of six to ten members, and the session lasts for approximately two hours. An experienced moderator guides the group probing for respondent attitudes to the relevant issues.
The discussion is structured around an agreed discussion guide, but is loose and flexible enough to challenge, pursue and enlarge upon themes and opinions as they arise. One of the main aims of the moderator is to encourage the free flow of ideas. Focus groups are often used to garner reaction to specific stimuli such as concepts, prototypes and advertising. Clients can observe a group either in person or through a viewing facility. The discussion is normally recorded on audio with the addition of video as required. Following this, transcriptions of the discussion are then analysed for interpretation and report preparation.