Recent Research
Sales Force Effectiveness Sample Report
Questionnaire:
Q1. How important do you feel the following characteristics are for a pharmaceutical representative? (rated on a scale of 1 to 10)
Presentation
a) Courtesy
b) Dress
c) Appearance
d) Punctuality
e) Providing me with gifts
f) Providing me with a meal
Knowledge
g) Knowledge of product
h) Knowledge of NHS
i) Knowledge of physiology & pathology
j) Knowledge of health care provision
k) Knowledge of practice based commissioning
l) Knowledge of what’s happening in other parts of the NHS
m) Knowledge of clinical practices in my locality
Attitude
n) Understanding my role
o) Leaving information for me in hard copy
p) Providing information for me electronically
q) Making a presentation using printed material
r) Making a presentation using an electronic aide
s) Being quick about the process of giving me information
t) Providing the information at my pace
u) Listening to what I have to say
Q1a. What other characteristics, if any, would you value in a pharmaceutical representative? (open text responses)
Q2. Thinking about the last few pharmaceutical representatives that you have seen please rate them for the following characteristics (rated on a scale of 1 to 10)
Presentation
a) Courtesy
b) Dress
c) Appearance
d) Punctuality
e) Providing me with gifts
f) Providing me with a meal
Knowledge
g) Knowledge of product
h) Knowledge of NHS
i) Knowledge of physiology & pathology
j) Knowledge of health care provision
k) Knowledge of practice based commissioning
l) Knowledge of what’s happening in other parts of the NHS
m) Knowledge of clinical practices in my locality
Attitude
n) Understanding my role
o) Leaving information for me in hard copy
p) Providing information for me electronically
q) Making a presentation using printed material
r) Making a presentation using an electronic aide
s) Being quick about the process of giving me information
t) Providing the information at my pace
u) Listening to what I have to say
Q3. What changes could have been made by the pharmaceutical companies to improve your interaction with the representatives?
(open text responses)
Q4. What changes could have been made by the representative to improve your interaction with them? (open text responses)
Q5. Do you think pharmaceutical companies should: (select from 3 options)
a) Increase the number of visits representatives make to you
b) Decrease the number of visits representatives make to you
c) Make no change to the number of visits representatives make to you
Q6. Why do you think pharmaceutical companies should “make the changes you requested in Q5” ?
(open text responses)
Q7. From which of the following pharmaceutical companies have you seen a representative in the last three months? (select from 44 companies)
Q8. Which of the following pharmaceutical companies, if any, have you elected not to see the representative? (select from 44 companies)
Q9. Any additional comments (open text responses)
CLICK HERE - for Sample Sales Force Effectiveness Report
Return to recent research
