Research Objectives:

This study was designed to assess the opinions of both hospital doctors and general practitioners regarding the preparedness of the NHS for an Avian Flu pandemic. The general areas covered by the study were perceived threat, education and understanding, government preparedness, individual/organisational preparedness and future planning.

Methodology:

The study was conducted using Medix proprietary software utilising our nationally representative panel of doctors. The online methodology used for the study enabled Medix to quickly produce quantitative evidence for Media release. The acceptance rate was 95% with 1061 people responding over a 4 day period. Reporting of the results was given in a clear tabulated format with an executive summary providing clear demonstration of the trend and main themes highlighted by respondents.

Results and Conclusions:

The use of Medix’s representative panel aided in the validity of the results indicating the possible doctor universe feeling towards this topic. The results obtained from the survey were used within the national press.

Hospital Doctor comments:

“Medix’s rapid turnaround of our survey on the UK’s preparations for a flu pandemic was truly impressive. The detailed results breakdown as well as the qualitative information provided were invaluable to our coverage of this internationally important issue. The advice from Medix on what questions to ask and how to phrase them improved the survey and helped make it one that was picked up by much of the national media.”

Research Objectives:

The Royal College of Physicians and Surgeons of Glasgow wished to conduct a study of its membership. Their members have a wide geographical distribution with over 30% located overseas. The RCPSG selected Medix to conduct the study on their behalf using an online methodology. This study was designed to provide the Royal College of Physicians and Surgeons Glasgow with an insight into the current and future needs of its membership regarding the college’s educational provision. The study was divided into two main topic areas desired changes in clinical and non-clinical education.

Methodology:

Working closely in partnership with the college, Medix project managed an online questionnaire with mixed quantitative and qualitative questions. Approximately 8000 members were emailed to participate in the study with a total of 892 responses gained. The responses obtained were representative of the overall membership composition of the college.

Results and Conclusions:

The findings of the study were presented in Medix’s standard reporting format with an executive summary of the results with conclusions and recommendations for the college. Following on from this project Medix will be working with the RCPSG and RCPE on a future project.

RCPSG Client Comment: Brian Howieson, Head of Education and Professional Development:

 This was a very useful study: Medix’s analysis, conclusions, and recommendations will inform the RCPSG education strategy, which will be implemented in due course. Medix were most professional throughout this project and kept me informed at all times of the progress of the research. RCPSG and the Royal College of Surgeons of Edinburgh will work with Medix again, this time on a survey of Consultant Surgeons.

Research Objectives:

SearchMedica.co.uk is a medical search engine specifically targeted towards General Practitioners within the UK. Medix UK has worked in partnership with CMPMedica helping in the roll out of the SearchMedica search engine. The most recent study was designed to assess the current performance of the search engine and to highlight areas for inclusion within the future developments of the search engine.

Methodology:

As a result of our continued partnership with SearchMedica on this project, Medix was able to invite respondents who had not participated in previous studies. 202 responses were obtained from those invited. A 98% acceptance rate was achieved. All responses were given online, using Medix software, including graphics and links to the SearchMedica search engine.

Results and Conclusions:

The results obtained from the study were used by SearchMedica for the purpose of providing an impartial evaluation of their search engine. Furthermore, the results were used in a PR campaign based upon the findings of the study.

Hospital Doctor comments:

“I have used Medix-UK for a number of projects and have found the team helpful and professional. Medix have a strong online community of GPs which deliver fast effective responses to online surveys. We have found the survey completion times to be very quick and the reports are precise and easy to follow. I will be using Medix again for further research projects.” – Lisa Taylor CMPMedica

Research Objectives:

Pharmafocus wanted to assess the opinions of general practitioners and hospital doctors towards the pharmaceutical industry. The areas covered were general perceptions, changes within the industry, the ranking of major pharmaceuticals and the problems and recommendations available to the industry.

Methodology:

The study was undertaken using Medix’s nationally representative panel of GPs and utilising the unique research and analysis software. A total of 1029 responses were received. The questionnaire comprised 8 short closed questions and qualitative open ended questions.

The results were fully transparent complete with executive summary containing conclusions and recommendations. Medix’s flexible approach to reporting enabled Pharmafocus to have their results tailored for the best possible representation and evaluation. The sample size provided reliable quantitative data whilst the honest free-text responses added an additional qualitative element.

Results and Conclusions:

The total results were obtained with a 96% response rate and a total fieldwork time of 2 weeks. The results of the study were used for media release and as such the reputation and reliability of Medix UK was paramount.

Pharmafocus Client Comment – Andrew McConaghie

 “Medix were very helpful in refining the questions we put to the doctors, and gave us a good idea what would work and what would not before we began. The survey achieved a rapid and substantial response from the doctors, and was able to capture a broad range of opinion. We used the survey results as the basis for the front page story of our December 2006 issue, with comment on the results from UK industry stakeholders including ABPI Director General Richard Barker.”

Research Objectives:

This survey, Medix’s seventh on the topic, was commissioned by the British Journal of Healthcare Computing and Information Management, Computer Weekly, E-Health Insider, The Guardian and GP to investigate the views of doctors in England about the National Programme for IT (NPfIT). NPfIT, the NHS’s £12.4bn computer project, is being implemented by the Department of Health agency, NHS Connecting for Health.

Methodology:

The study was conducted online with 1,026 respondents, constituting over 1% of doctors practising in England and representing a balanced range of specialities.

Results and Conclusions:

The findings confirmed earlier Medix findings that a majority of doctors believes that NPfIT has the potential to benefit clinical care. However, it also confirmed that doctors are increasingly critical of NPfIT – especially of its costs and how it is being implemented, especially the lack of consultation with the medical profession. A major concern is risk to the confidentiality of patient records.

Tony Collins – Executive Editor, Computer Weekly; “We have co-sponsored several Medix surveys on NPfIT and have been delighted with the weight and quality of response, the careful attention to detail, the objectivity of analysis and the presentation of findings."

Martyn Thomas – software engineer and Visiting Professor, Oxford University; A safe and efficient NHS depends on effective use of IT. The Medix NPfIT studies are playing a vital role in ensuring that the voice of doctors, the real users of the new systems, is heard and heard clearly.

John Carvel, Social Affairs Editor, The Guardian; "The Medix results made our lead story, giving an accurate insight into doctors' views - aware of the potential benefits of a national patient record, but concerned about confidentiality. As usual, Medix delivered on time."

Jon Hoeksma – Editor, E-Health Insider (2006 Technology Journalist of the Year); "As well as providing a consistent picture of the central NPfIT issues, Medix gets valuable feedback on topical themes. Its ability to reach a broad sample of the medical profession, ask them interesting questions and give sharp analysis is unrivalled."

Research Objectives:

A PR agency on behalf of a pharmaceutical client wished to run a study of oral contraceptive users. The study was specifically targeted at two age groupings to investigate the factors leading to switching tendencies and the importance placed on each of these factors.

Methodology:

The study was conducted online using Medix’s patient panel. Initially 501 respondents participated within the study over a 5 day period. Owing to a sample favouring users 20 to 25 years of age Medix was asked to investigate further 16 to 19 year olds. The secondary study took only 22 hours to complete. The secondary study enabled our client to better appraise the differences between the two age groupings leading to a better targeted approach.

Results and Conclusions:

The importance of statistically valid data for use in Public Relations is key when increasing awareness and educating the public. Also, when compiling a pitch to prospective clients it is essential to know that you are heading down the correct path.

Research Objectives:

Following the launch of a new product Altana Pharma wished to gather the views and opinions of GPs on recent discussions with sales representatives and to gauge whether the right messages were being communicated effectively. The performance and success of the campaign was assessed over a 6 month period.

Methodology:

Medix was chosen to undertake the study due to the nationally representative sample, the ease of crossmatching GPs to a target list, and also the ability to turn each study around rapidly. The study contained 15 questions including a mixture of open and closed questions gathering important qualitative and quantitative data. Results were presented in tabulated format with bar charts and settling analysis. Free-text responses were provided verbatim.

Results and Conclusions:

The results gathered were of a high quality. Each study uncovered the main points that sales representatives were discussing with GPs and how successfully the key messages were being communicated. The future prescribing intentions were also collected. Additional research was completed within the 6 month period among GPs who indicated that they were intending to prescribe the product at a high level. This group was followed-up and provided invaluable data on reasons that both encourage and inhibit prescribing of the new product.

Research Objectives:

CV Therapeutics needed market intelligence in Europe and specifically the five key markets for a potential treatment of chronic angina. The market intelligence included two main areas; firstly, an understanding of the chronic angina market and secondly, an evaluation of the potential product.

Methodology:

The study was undertaken via Medix due to the unmatched physician access throughout Europe and locally based research executives providing a consistent approach. The research was undertaken using representative panels of PCPs in the UK, Germany, France, Italy and Spain. A sample of 200 PCPs was used in each country.

The questionnaire included 37 questions and a mixture open and closed questions, as well as a detailed product profile. The fieldwork was carried out using Medix’ online methodology over a 3 week period.

Results and Conclusions:

Results, including analysed open-ended findings were translated into English. Conclusions and recommendations were included as well as a personal presentation to the client. Results from the five countries proved invaluable for understanding the different treatment pathways and referral patterns within Europe as well as gauging PCPs response to the potential product and future prescribing

Research Objectives:

Following the withdrawal of Vioxx, Novartis wanted to research the views and opinions of PCO board members (Pharmaceutical Advisors, Prescribing Leads & Medical Directors) on a wide variety of issues.

Methodology:

Medix internet based methodology was chosen because of the access to a robust sample of PCO board members and the ability to provide high-quality data. The need for rapid delivery was also important. The questionnaire included 32 questions including a mixture of open and closed questions.

Results and Conclusions:

A total sample of 60 board members was gathered in 4 days and the results were processed and analysed immediately. The data provided by the sample on a controversial subject was informative and helped to direct important business decisions.

Research Objectives:

The British Medical Association (BMA) needed to research the shifting opinions of UK GPs towards the new national GMS contract and to assess the direction of the vote prior to deciding whether to have a national ballot in 2003.

Methodology:

The study was undertaken using Medix nationally representative panel of GPs and utilising the unique research and analysis software. The study contained 25 questions exploring all elements of the GMS contract, with several secondary questions within. The project consisted of 5 questionnaires over a 2 month period before the official ballot and each consisting of 400 free-found, nationally located UK GPs.

The results were fully transparent complete with respondent demographics, indicating a representative sample for every survey. Results were presented in tabulated format and freetext verbatim responses. The sample size gave very reliable quantitative data and the honest free-text responses presented in depth qualitative information.

Results and Conclusions:

Research and fieldwork flexibility was essential to the BMA. Results were often delivered at extremely short notice, and also following modifications to the questionnaire. The average time of the fieldwork phase was just over 18 hours and complete results delivered in just a matter of hours following fieldwork completion. An excellent quality of responses was obtained for each of the 5 studies, giving essential information towards every aspect of the contract, changing opinion patterns and finally a conclusive indication as to the result of the vote, which led the BMA to commit to the ballot. (Medix undertook its own research in conjunction with the actual vote on the new GMS contract in June 2003. The research, among a nationally representative sample of 500 GPs was completed within a 24-hour period, just prior to the official result announced by the BMA. The Medix result was within 1% of the actual result, demonstrating the unparalleled accuracy of Medix delivering high quality research results.)

Research Objectives:

As part of an international paper the World Economic Forum Global Health Initiative (GHI) wished to undertake a survey to: (1) determine the nature and depth of activities at successful workplace HIV/AIDS programmes, and (2) to test how frequently these companies practised key success factors identified through previous research by the GHI. The survey targeted persons responsible for workplace HIV/AIDS activities in four less developed countries: India, Indonesia, South Africa, and Thailand.

Methodology:

Medix internet based methodology was chosen due to the international nature of the survey, and the need for high-quality data and rapid delivery. The GHI required an external company specialised in internet research to assist in questionnaire design, undertake the fieldwork and deliver anonymous unlinked data.

The questionnaire was designed by the GHI team and then incorporated feedback from the local partners as well as Medix UK, Harvard University, UNAIDS, the University of Natal and the World Bank. A variety of quantitative based closed-questions were used as well as open-ended questions to incorporate ‘other’ responses. Respondents were invited via email and subsequently, where appropriate, via telephone.

Results were presented in tabulated format and also within an export excel file, allowing the GHI to carry out further analysis.

Results and Conclusions:

As with every Medix report, the results were quality assured; questionnaire responses were date and time stamped and included a fully transparent audit trail, integrated within the software. Results were presented in tabulated format and also within an export excel file, which allowed the GHI to carry out further analysis. The response uncovered details of company activities, the lessons from successful workplace programmes and the implications for companies and advocates.

Francesca Boldrini - Associate Director, Global Health Initiative World Economic Forum

“The research we carried out was the first of its kind and spanned across three continents. The team at Medix were very responsive to our needs: they helped to develop the questionnaire and found creative ways to achieve the final outcome. What's more they were very flexible when it came to bringing on board local partners to maximise the success of the study. Without their service oriented attitude we couldn't have done it.”

Research Objectives:

The Institute of Psychiatry were commissioned by the NHS to undertake a survey among UK GPs on the NHS Stop Smoking Service. The main objective was to assess GPs likelihood to recommend the Service at three points during the study; before, during and after they reviewed one of four information sheets. The study also incorporated other elements of smoking cessation.

Methodology:

The Institute of Psychiatry chose Medix to undertake the study due to the nationally representative sample of GPs, proven accuracy of results and unique methodology that meant the fieldwork could be completed within the desired timeframe. The study was divided into three questionnaires spread over a period of 10 days. The Institute of Psychiatry and Medix developed and agreed the best procedure and sample size to provide a statistically valid sample. The first questionnaire, determined GPs understanding of Stop Smoking Services and current and future behaviour for recommending the Service to patients. The second questionnaire asked GPs to review and assess one of four information sheets on the Service, and again gauge their likelihood of recommending the Service. The third and final questionnaire researched GPs intentions to recommend and also assessed what respondents had learned as a result of taking part in the study.

Results and Conclusions:

Each questionnaire was completed in the expected timeframe and the results delivered ahead of schedule. The data collected helped the Institute evaluate four different approaches for marketing the Service.

Florian Vogt, Institute of Psychiatry (Guy’s Hospital)

“The research and technical consultancy that Medix provided prior to fieldwork was invaluable and ensured that we had complete confidence in the quality of data gathered. Medix was particularly flexible in terms of the complex nature and timing of fieldwork, and also in responding to any questions before and after the fieldwork. We especially valued Medix’ willingness to work in real partnership with the Institute, and they also showed a very positive and proactive attitude”.

Research Objectives:

Athena Medical PR wished to research the attitudes and opinions of Old Age Psychiatrists and Geriatricians with an interest in Alzheimer's on their views and experiences in the treatment of Alzheimer’s disease. The survey needed to explore reactions to a recently published draft guidance for the treatment of Alzheimer’s disease.

Methodology:

Medix was selected due to the access and proven ability to collect a valid sample of difficult to reach specialists. The need for rapid delivery was also important. The questionnaire included 22 questions with a mixture of open and closed questions.

Results and Conclusions:

A sample of 55 respondents was collected in 8 days and a report including cross-tabulations and summary tables delivered within 2 days of fieldwork completion. The results were informative and helped Athena advise their client on appropriate action.

Research Objectives:

AstraZeneca wished to research the effectiveness of an advertising campaign among GPs, senior grade specialists and practice nurses. The need to gather responses from the unprompted and prompted recall of pharmaceutical product advertisements was vital, as was the need to qualitatively research two current adverts.

Methodology:

The study was undertaken using Medix’ nationally representative panel of GPs, hospital specialists and nurses. Following the first part of the questionnaire that received unprompted and prompted recall of adverts, the respondents were shown two adverts and following each advert asked a number of questions covering recall of the image, message evaluation and word association. The adverts were presented in random order.

Results and Conclusions:

A total sample of 200 GPs, 50 senior grade specialists and 50 practice nurses was collected over 7 days. Results were presented in tabulated format and free-text responses were analysed and presented in summary tables. Several questions were cross-tabulated with previous and relevant responses. The results assisted AstraZeneca in measuring the effectiveness of an advertising campaign.

Richard Wright, Brand Manager, AstraZeneca:

“Medix’ access to a wide range of healthcare groups was excellent for this research; including GPs, senior grade Chest Medicine specialists and practice nurses. After receiving helpful advice on the questionnaire design the advert test was agreed and Medix immediately went to field. The turnaround speed was very good; however it was the quality of results that was so impressive. In addition to quantitative responses, respondents also provided detailed attitudinal responses to open questions, which added a qualitative element to a study among large numbers. Overall, a first-class service from start to finish.”

Research Objectives:

Merck wished to research the attitudes and opinions of 250 senior grade Oncologists across Europe (50 per country from the UK, France, Germany, Italy, and Spain) towards a new product for the treatment of cancer. The project needed to be delivered with a month.

Methodology:

Medix and the Globalix international research network was commissioned due to the access and quality of physicians across Europe. The questionnaire contained 25 questions and 2 graphic images, the questions being a mixture of qualitative and quantitative.

Four days after the project was commissioned the questionnaire was agreed and signed off by the client. Translations were completed by local executives and fieldwork undertaken immediately. Following completion of fieldwork in just 12 days the data were processed and translated. Free-text responses were analysed and the report written. The completed report, included recommendations were delivered to client within the deadline.

Results and Conclusions:

The results included a multi-country summary report with individual country reports and cross-tabulations. All results, including coded open-ended findings translated into English. Conclusions and recommendations were also included. An excellent quality of responses was obtained to a complex project, giving valuable information and clear conclusions for the client.

Research Objectives:

Medix was approached by Actamed, a medical devices company and leading supplier of temperature management equipment in the UK. They wanted us to conduct market research on a device called Temporal Scanner™. The Temporal Scanner™ is a fast non-invasive method of taking a temperature reading using advanced infrared technology. It works by gently scanning the thermometer across the forehead, over the temporal artery.

They wished to gain insight into the primary care market, gathering views on the circumstances and frequency during which temperature was taken regularly by GPs on patients which presented various chronic conditions.

Methodology:

The questionnaire was carried out online over a period of one day. Results gathered were of a high quality. 209 general practitioners participated in the study with an acceptance rate of 99%.

Results and Conclusions:

The study successfully uncovered many of the main points the client was exploring with much interest generated but questions raised over cost and necessity and justification over regularly used existing devices e.g. Tympanometer.

Catherine Grimshaw - E-Business Marketing - Actamed

“As a result of this online detail programme we achieved a 3% increase in sales… within hours of going live our GP project was completed, and full report details were sent through.” “With no experience of the primary care market we were looking for more than an ‘on-line detail’ supplier – we needed some consultancy, knowledge of primary care and marketing ….Medix rated high in all the independent research we carried out in this area and exceeded our expectations.”

Research Objectives:

A study was commissioned by Pulse diagnostics ltd who wished to investigate the views of factors in the UK about the potential for using Photoelectric Plethysmography as a tool for the diagnosis of peripheral vascular disease, its uptake and costs

Methodology:

The questionnaire was carried out online over a period of 2 days with 208 full and part time general practitioners from throughout the UK participated in the study with an acceptance rate of 97%. Results gathered were of a high quality.

Results and Conclusions:

202 doctors responded online using Medix software. The study successfully answered many of the key questions the client was asking with a high proportion finding the instrument useful to assist diagnosis and suitable for both community and hospital sectors. The study threw up some questions over cost, funding and education.

Research Objectives:

A study was undertaken by Medix in July of 2014 to investigate the views and opinions of UK healthcare professionals about the topical issue of euthanasia and physician-assisted suicide.

Methodology:

The questionnaire was carried out online over a period of 8 days with 600 full and part time doctors from throughout the UK participating in the study.

Results and Conclusions:

Almost 60% (58%) of doctors surveyed were not in favour of a change in the law to allow for physician-assisted suicide. 54% of doctors surveyed were not in favour of a change in the law to allow for euthanasia. If physician-assisted suicide or euthanasia were legalised in the UK in defined cases, 53% believe that the service should be provided by the NHS. 37% of physicians taking part in the survey believe that there are already circumstances where some healthcare professionals in the UK currently assist in the suicide or voluntary euthanasia of their terminally ill patients. A combined total of 44% of respondents stated that they have had at some point in the last 6 months had at least one patient indicate that they would prefer to die rather than to remain alive. Terminal illness with uncontrollable physical suffering was seen by 54% as an acceptable circumstance however to allow for physician-assisted euthanasia. 57% of doctors believe that there should be a legislation to allow the practice within stringent safeguards and national guidelines to safeguard doctors who may be prepared to help patients in this context. If physician-assisted suicide or euthanasia were legalised in the UK in defined cases, almost 60% (an average of 57%) would not be willing to participate in providing the service. Respondents were asked to rate the importance of various groups in regard to how important they think they are in the overall decision to make physician-assisted suicide legal. Politicians and Religious Groups were rated the least important. Unsurprisingly Doctors were seen as the most important decision makers.

 

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