Business Areas
Pharmaceutical
As a specialist in healthcare, it is no surprise that Medix has a great deal of experience in research for pharmaceutical companies, indeed Medix has undertaken work for all the major global pharmaceutical manufacturers. The client profiles give an indication of the clients for whom we have worked recently.
The range of work undertaken is very wide, varying from pre-launch studies assessing product concepts to physicians’ attitudes to products when mature or even off patent. Subjects such as prescribing intentions, treatment preferences, decision making processes and many others are included in the Medix range of experience.
Medix’ online experience and capability in quantitative research enables accurate assessment of materials such as adverts and detail aids, providing reliable results on which strategic and tactical decisions can be taken.
Medix’ qualitative research covers areas such as strategic decisions and product position as well as decision making processes with prescribers. Testing of concepts in focus groups or indepth interviews has been undertaken for clients in central venues or in their own practices or hospitals.
The range of therapy areas covers all the traditional clinical areas as well as system processes such as treatment pathways and commissioning processes.
Case studies give a few examples of the types of research undertaken.
Medix’ research capability reflects the multinational nature of pharmaceutical companies. Medix has a global capability in research, having undertaken many international studies for pharmaceutical companies.
Contact Ross Hailstone for further details.
Healthcare
Medix is a specialist in healthcare market research, with inhouse expertise that ensures the highest quality studies and results.
All aspect of healthcare can be covered ranging from consumer understanding and patient experience, to research with key opinion leaders and assessment of products in development. The result of many years of experience is translated into efficient and cost effective research that produces results that can be relied on. The respondent groups have volunteered to respond to research projects online and face to face so that obtaining the right audience is achieved consistently.
The staff include a practising physician and specialists in healthcare research with many years’ experience.
Many projects have been undertaken with healthcare professionals, consumers and patients for a range of clients including pharmaceutical companies, national organisations and the media.
Medical Devices
Medix' expertise in the healthcare industry extends into our medical devices division which is concerned primarily with the complex and dynamic medical devices market and the division is led by Matthew Pilsbury.
We offer the opportunity for device companies and equipment manufacturers to benefit from high quality, bespoke, market research, allowing them to more effectively understand their client’s needs and stay at the forefront of cutting edge medicine. Studies can be carried out across almost any aspect of the industry encompassing companies, people, products, brands, advertising, trends and perceptions. Research can be conducted across all specialities form Anaesthetics to Urology.
Market research is facilitated through access to various specialist Medix respondent panels. These panels consist of a wide range of pre registered healthcare professionals within both the UK and abroad, resulting in an average acceptance rate to our questionnaires of 98%. Qualitative research or quantitative research studies are undertaken using traditional methods or online. Research studies can exhibit technical material such as drawings, or show animations of how the device might be used as well as investigate attitudes to and experience of the device concerned or concept proposed.
To reflect the different needs of device clients, we have created a range of tools and products that allow us to utilize various research methodologies including both qualitative and quantitative. As a result we have built up a loyal and rapidly expanding customer base.
Case studies giving some examples of the type of research that has already been undertaken give some idea of the capability of Medix research in Medical devices.
Consumer
Medix has undertaken many projects with consumers having access to panels of respondents who are ready and waiting to participate in research. The research undertaken includes mystery shopping, indepth interviews, focus groups and online quantitative projects.
All studies are designed specifically for each project to ensure the maximum benefit and cost effectiveness of the research resulting in accurate high quality results.
Online studies are conducted in a matter of days with representative samples in UK and all other major countries.
Research experience with consumers extends beyond healthcare and includes personal finance, corporate finance, publishing, food and nutrition and travel.
